Beats by Dre has had a pair of classes for their series called ‘Beats Elite’ during the era of NIL. Now, nine more players in ...

It took no time at all for Michigan freshman quarterback Bryce Underwood to gain the inside track for the starting job in Ann ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

Since 2023, Beats by Dre has entered the NIL space in a major way. Each year, the Apple-owned company that shares a name with ...

OU football quarterback John Mateer gifted his teammates Beats by Dre headphones following the announcement of his NIL deal ...

Dante Moore was included in Beats by Dre's 2025 'Beats Elite' class, signing an exclusive deal alongside eight other college football stars.

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.

Learn which premium travel perks truly matter and how to decide which luxury card can deliver the best value for your ...

Hawaii Kai Elite and Manoa will meet today in the final of the Cal Ripken (age 10) World Series in Vincennes, Ind.

Beat Elite runner wants a ride The Isle of Capri's Beat the Elite challenger Nancy Van Hemert admitted to being nervous as she waited for her race marshal’s signal to begin. When asked how much ...

Since the Russell Beat the Elite Challenge was first introduced back in 2004, the goal has always been to create a photo finish. During the 51st annual Quad-City Times Bix 7 road race — that ...