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Cracker Barrel Changed Its Logo

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

"Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow – the things that you love are still there," she said.

· 1h · on MSN

Cracker Barrel loses almost $100 million in value after new logo release

· 16h

Cracker Barrel shares plummet after pushback on new logo, brand refresh

· 12h

Democratic Party, Gavin Newsom join online roasting of new Cracker Barrel logo

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

· 17h

Cracker Barrel shares nosedive following storm over logo change

· 21h

Cracker Barrel’s New Modern Logo and Aesthetic Become a Political Rorschach Test

· 18h

Right-Winger, Others Call Out 'Woke' New Change To Cracker Barrel's Peg Game

The new wording was the last straw — or peg? — for Sean Davis, the CEO of The Federalist.

· 1h

Cracker Barrel's new logo causes controversy; chain plans pop-up store in Meatpacking District Thursday

· 16h

Cracker Barrel redesign faces backlash, causes political frenzy

10hon MSN

Cracker Barrel reveals new logo, works with country star Jordan Davis to boost relevance

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.

16hon MSN

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.

2hon MSN

Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.

1hon MSN

Christian College’s Hot Take On Cracker Barrel Has People Saying, ‘Huh?’

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

2hon MSN

Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new logo and $700 million brand overhaul.

7hon MSN

Cracker Barrel holds pop-up in NYC with food, line-dancing, country concert amid backlash over new logo

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage

20hon MSN

Cracker Barrel's controversial new logo is the latest phase of the restaurant chain's turnaround plan

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.