Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." What customers are ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the middle of a $700 million identity renovation to include new TV commercials, a ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

Shares of Cracker Barrel Old Country Store declined amid online backlash to its recent logo redesign. The stock fell 11% to $52.25 Thursday, on track for its largest percent decrease since April.