Ultium, EV and General Motors
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations.
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times while improving profit margins.
General Motors Kills Battery Brand, Revives EV Profit Outlook
General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end is coming for its young battery brand.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM reportedly ditching Ultium EV branding on batteries and tech
Stephen Edelstein October 8, 2024 Comment Now! General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The c
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
Where Will General Motors Stock Be in 10 Years?
General Motors (NYSE: GM) has dramatically underperformed the S&P 500, which returned almost 250% over the same time frame.
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GM CFO Says EV Losses Will Shrink By At Least $2B in ’25
General Motors Corp. executives expect that losses from the automotive giant’s electric-vehicle operations will shrink by up ...
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GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
GM CEO assures investors more profitable days are ahead
General Motors CEO Mary Barra sought to soothe shareholder worries that lagging demand for electric vehicles and perceived ...
Decision Time for GM in China: Stay, Scale Back or Go
The country’s sharp shift to EVs and stronger local competition have deflated a key profit engine for the U.S. automaker.
GM expects 2025 earnings to be similar to this year's despite industry headwinds
The Detroit automaker's targeted adjusted earnings before interest and taxes this year is between $13 billion and $15 billion ...
LG Energy Solution, General Motors show signs of drifting apart
US carmaker to ditch joint venture’s name for EV batteriesUncertainties are growing regarding whether LG Energy Solution (LGES) will remain General Motors' main battery supplier as the U.S. carmaker ...