GM, EV
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
"So Long, Ultium." GM Ditches Costly Name And Focuses On EV Profitability
GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
General Motors Ditches Ultium EV Branding Despite Major Improvement. What Happens Now?
Lessons have been learned, the fixes are in, sales volumes are up, and the Ultium name has been retired, GM leadership proclaims.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM’s Ultium battery gets the ultimatum
GM will discontinue the Ultium battery brand name as it looks to expand the types of cells and chemistries it uses in its electric vehicles. During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive,
GM reportedly ditching Ultium EV branding on batteries and tech
Stephen Edelstein October 8, 2024 Comment Now! General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The c
GM exec takes potshot at Ford CEO's "secret" EV strategy
In remarks while giving his presentation to investors and shareholders, Reuss bragged that GM was able to bring down EV costs ...
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GM Expects To Produce 200,000 EVs In North America In 2024
Although on the low end of its most recent estimate, GM says it's on track to meet its EV production goal in 2024, largely ...
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...
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GM CFO Says EV Losses Will Shrink By At Least $2B in ’25
General Motors Corp. executives expect that losses from the automotive giant’s electric-vehicle operations will shrink by up ...
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Cadillac Escalade IQ Will Be GM’s Most Profitable EV Yet
According to GM President Mark Reuss, the all-electric Cadillac Escalade IQ will also be GM's most profitable EV yet.
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GM says its EV losses are peaking
General Motors said Wednesday that its financial losses from making electric vehicles will peak this year and then subside as ...
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending ...
GM sees EV's achieving profitability by Q4, no plans to scale back in China
Opening remarks from CEO Mary Barra at the General Motors Investor Day on Tuesday briefly launched shares higher as the ...