GM reportedly ditching Ultium EV branding on batteries and tech
GM has since implemented the Ultium strategy with EVs for three out of four of its U.S. brands, plus the BrightDrop electric vans (now part of Chevrolet). The odd man out, Buick, is expected to get its own Ultium-based models soon as well. Ultium components were also to be used for the cancelled Cruise Origin self-driving car.