General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt ...
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting ...
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...