Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Yes, September is all about iPhone, but Google is taking center stage today with its hotly anticipated Pixel hardware event. Thanks to a parade of leaks, we think we know mostly what to expect today — Pixel 10 phones, along with new watches and earbuds — but we'll know for sure later today. That's because the event kicks off at 1PM ET.

The Pixel 10 Pro steps things up with a brighter 6.3-inch OLED display, upgraded materials, and Google’s best-in-class triple-lens camera system. You’re getting the wide, ultra-wide, and a new 5x telephoto lens that makes the Pro stand out as Google’s photography champ.