Taco Bell has recently jumped on the trend with its line of fruity Refresca drinks, while KFC has launched a new “dirty soda” collaboration with Mountain Dew and Burger King has introduced a Frozen Cotton Candy drink for the summer.

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have predicted the future before it happened, they’ll almost always overestimate the likelihood that they could have gotten it right.

The chain announced it will roll out a line of crafted beverages at about 500 McDonald’s restaurants in the coming weeks. Among the lineup will be a Toasted Vanilla Frappe, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher and Creamy Vanilla Cold Brew. Other drinks are also planned, McDonald’s officials said.

The Golden Arches aren’t so golden for deal seekers these days. The nation’s biggest fast-food chain is facing its toughest fight in years to convince Americans of its value bona fides.

The Daily Double features "two 100% beef patties, seasoned to perfection, and topped with melty American cheese, shredded lettuce, slivered onions, mayo and two juicy slices of tomato," McDonald's says.

McDonald’s has a new item on its McValue Meal Deal -- the Daily Double cheeseburger.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated some

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's love of custom drinks.