Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch Liquid Blush and Tinted Lip Oils. With Rare Eau de Parfum, Selena Gomez’s ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Selena Gomez's cosmetic line has released a set of new, mouthwatering products.

Rare Beauty’s first-ever collab brings bold, flavorful shades to your makeup routine, blending high-pigment blush and lip gloss inspired by the iconic seasoning.

Gomez celebrated the limited-edition release on Instagram, sharing images of her holding the new makeup alongside pictures of ...

Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

The Hustle Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the ...

Thoughtful design, global ingredients, and a versatile gourmand profile make Rare Eau de Parfum stand out in a crowded ...

Rare Beauty is growing its marketing muscle with its first global marketing effort. The brand, launched in 2020, is already a success and helped usher its founder, Selena Gomez, to billionaire ...

Selena Gomez’s beauty brand is one of the rare celebrity lines that live up to the hype, and the new Kind Words lipstick is no exception. Daisy Maldonado Contributor Published Aug. 17 2022 5 ...