GM says it's time to embrace new cell formats and chemistries.

GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...

GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.

During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt ...

Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.

Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times ...

General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...

General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending ...

GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center ...

GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...

GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle ...

General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end ...