We’ve compiled an extensive list of 50 standout Christmas ads from brands around the world, from tear-jerking classics to ...

Consumer testing by System1 has revealed this year’s most effective Christmas advert is Amazon ’s rerun of its sledging ...

It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer. John Lewis, Marks and ...

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural ...