Amazon doesn’t just show more ads per page than competitors – it also maintains coverage across complex searches. Pentaleap’s ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

If the latest advertisement changes on Amazon's Prime Video are not enough, the e-commerce company announced a new update on what the world would expect from upcoming new ads for the streaming ...

Amazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. The e-tail giant is making shoppable ads available on both TikTok and Pinterest. Following ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

We looked for 50 products on Amazon; half of what it showed us were paid promos. Amazon’s allure has always been convenience. Instead of visiting multiple stores or websites, shop in one place for ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...