Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Black Friday, one of the biggest shopping days of the year, should be a big business event for AI-powered shopping search startup Dupe. People looking for a bargain can use Dupe to search for items ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon has released a chatbot-style creative assistant designed to help advertisers produce and distribute multimedia ad campaigns almost entirely with artificial intelligence. The move is the latest ...

DENVER — An investigation by nonprofit consumer advocacy group Consumers' Checkbook found that approximately half of the results of the Amazon searches it conducted were sponsored content. The study ...

Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...