The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Apple just gave what I’d consider to be our first realistic look at what’s possible and achievable in augmented reality with today’s technology. Saying and believing “AR is the future” might bias me, ...

A focused look at how augmented reality may be applied in live dealer online casinos, examining use cases, limitations, and ...