BMW is doubling down on code to "level up" its Neue Klasse cars. Where does a car's character live? Is it in the suspension? The engine? Is it the way the seats squeeze your sides or the way the ...

The BMW iX3 has a 'Superbrain' that controls the car’s dynamic functions. It’s a complex piece of equipment with a simple goal: to provide a better driving experience. For a while now, we’ve been ...

BMW is on the brink of unveiling the first ever model built on its all-new Neue Klasse architecture—the platform that will underpin its next-generation electric vehicles. While we don’t know quite yet ...

BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

“The Heart of Joy enables us to take driving pleasure not just to the next level, but another one beyond that,” according to BMW’s development boss, Frank Weber. For the first time, BMW’s new ECU ...

In the early ’60s, a struggling BMW needed a clean break from its dowdy, outdated luxury models and slow-selling economy cars and motorcycles. That’s when the Quandt family invested in the brand, ...

Pushing a vehicle to its limits is the essence of motorsport. Having a pro driver push you around a track in a test rig is the essence of awesome. That's what BMW had in mind at its Performance Center ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd. The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

The 2026 BMW iX3 finally bowed today, officially releasing the brand’s long-teased Neue Klasse design style and architecture into the wild. Like most fully electric vehicles, the new iX3 uses ...

It’s been seven years since the BMW 7 Series was last redesigned, and for 2023, we have an all-new seventh generation on the way. If you believe in lucky numbers, this bodes well for BMW’s flagship ...

Geely brand Zeekr, meanwhile, demonstrated that its 007 shooting brake is now capable of driving itself into precisely the right position so that a robotic charger can plug it in and charge, with no ...