Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

With forward-facing sonar (FFS) dominating so much of the bass-talk the past few years, the arrival of fall can be a satisfying return to “old-school” chunkin’ and windin’ among the extreme shallows ...

All of the fish-attracting ruckus of the historic “Choppers,” but upgraded for the 21st century. A baitfish imitator that’s a proven standout both in the jungles of the Amazon and in US waters with ...

Ask a serious bass angler how to catch a true trophy largemouth, and there’s a strong possibility that glide baits are going to come up. These large and jointed hard lures represent mammoth prey like ...

Cold temperatures and short days make bass, and bass anglers, lethargic. But hardy souls who brave the elements are rewarded ...

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...