If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

With Covid-19 wreaking havoc among industries globally, it is more important than ever that businesses continue to understand their loyal customers and know how to attract newcomers. Central to this ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their ...

Did you know that a third of all CRM implementations fail? That’s the conclusion of research cited by the Harvard Business Review. The same study found that one of the main reasons CRM implementations ...

Until recently, implementing CRM software meant either engaging an implementation company that has been trained and/or certified by the vendor or using internal IT resources. Neither choice is optimal ...

[ Analysis: CRM Implementation Needs Training Wheels, Not Racing Gear ] [ More: Why the Last Mile of CRM Implementation Is the Hardest ] The next step is to focus the team on functionality, not looks.

A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

In the dynamic landscape of modern business, adaptability is paramount. The ever-evolving needs of customers, coupled with the advancement of technology, continually challenge companies to seek ...

When CRM implementations fail, it’s often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in. Did you know that anywhere between 50% and ...