ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, ...

As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest ...

We all know PBS is supported by “viewers like you.” However, the average viewer sees a lot of ads each day. Those ads come in every format—from billboards to sponsored content on a phone ...

Google parent AlphabetGOOGL recently dodged one legal bullet. However, when a second antitrust case, this time focused on digital advertising, restarts on Sept. 22, the outcome could be less favorable ...

“This has been a very big project for the company,” Justin Allen, senior strategic consultant for Statara, told HousingWire. “Rather than using outside tech platforms to run digital advertising ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...

The extent of tariffs’ impact on U.S. advertising has been hard to pin down, in part due to the on-again, off-again implementation of levies on global trading partners. EMarketer’s latest report ...