IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...
The airwaves of KFI-AM (640) are saturated with calls to do something dial toll-free numbers, visit Web sites, shop at some store’s going-going-gone sale. The approach, known as direct response ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Count the number of times that direct-response (DR) business has been mentioned recently in discussions of possible ad-marketplace weakness as a piece of overall ad revenues for national and local TV ...
TV direct-response advertising got a big initial lift in the recent ad recession from marketers looking for more accountable returns on their media investment. One new direct-response media agency ...
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