Facebook video remains one of the platform’s most influential formats as we head into 2026. From Reels to branded short-form content, view count continues to play a measurable role in distribution, ...

Facebook is making “views” its primary metric to measure the performance of content. This shift represents one of the platform’s most significant analytics changes in recent years, affecting over 3 ...

Video is now at the heart of Facebook. From reels and short clips to live broadcasts and tutorials, video dominates the platform. People spend more time watching video than any other type of content, ...

Facebook will use ‘views’ to measure how content on the platform is performing, regardless of format. Facebook will use ‘views’ to measure how content on the platform is performing, regardless of ...

Meta Platforms (META)’ Facebook said Thursday that creators will now have a single distribution metric for all content types that’s calculated the same way across Facebook and Instagram. The new ...

It’s been two decades since Facebook first launched in 2004. Since then, the company has grown into a social media giant with billions of users worldwide. Facebook remains one of the most widely used ...