A federal judge has denied Burger King’s motion to dismiss a class action lawsuit, allowing claims that the fast-food chain ...
Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest ...
There’s nothing like a picture of a steaming, juicy burger to send hungry folks to the nearest drive-thru, right? Not if you’re a kid. For them, toys and other giveaways are just as effective — which ...
Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...
NEW YORK -- Provocative may be the stuff of fast-food ads in good times, but in tough times, tolerance for the risqué runs short, especially among franchisees. Fast-food chains Burger King and ...
Internet searches by consumers in response to TV advertising for fast-food restaurants is higher when the ad runs on linear TV rather than on a streaming platform, according to a study by ...
CHICAGO (AP) -- There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to ...
(Reuters) - Fast-food restaurants are using television ads, websites and even their own menus to market themselves and unhealthy food products to children and toddlers, despite complaints from ...