Steve Jobs and Steve Wozniak started Apple in a garage in the 1970s. Today, the maker of MacBooks, iPhones, and AirPods is valued at nearly $4 trillion Apple is one of the world’s most iconic brands.

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Some of the rarest memorabilia from the early days of Apple Inc (NASDAQ: AAPL) and personal items belonging to co-founder and former CEO Steve Jobs are up for auction to celebrate the company's 50 th ...

I rate Apple as sell due to potential fading brand premium, slowing innovation, and overreliance on past prestige in a shifting tech cycle. Apple’s growth is lackluster, with Services as the only ...

November 17, 2020: Apple releases the first three Macs powered by the company’s new M1 chip. The Apple silicon processor sparks a renaissance at Apple, with the excellent new computers surprising ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. The first check from Apple Computer's original bank account went ...

At 1pm ET (10am PT) today I’ll be liveblogging Apple’s Worldwide Developer C0nference (WWDC) keynote, live from San Francisco’s Moscone West. You can join co ...

A collection of Apple memorabilia was recently auctioned and raised over $8.1 million, including the "Celebration" Board #0 ...

Every shiny new toy Apple delivers may make us gawk in wonder and sell our souls on obnoxiously long lines, but let's face it: The company's not perfect. Of course, we've known that since before Apple ...