Copywriting is a form of writing that aims to persuade or convince a reader that a particular product or service is worth their money. In other words, it’s a call to action. With the shift of business ...

I’ve been a freelance copywriter for five years and it was the best decision I’ve ever made. It allowed me to escape from the 9 to 5 and travel full time. It’s a great career choice for digital nomads ...

TLDR: Don’t let the illusions fool you. Copywriting is experiencing a renaissance — and training like The Complete Digital Copywriting Master Class Bundle can launch new careers now. When you hear ...

Even before the Covid-19 pandemic, we’d already begun our migration into cyberspace. We were seeing facts like 3.5 billion daily searches on Google and three-quarters of the internet reading blogs.

Entrepreneurs are always looking for a little more capital for their businesses. But you don't have to go apply for a loan at the bank. Sometimes, the best source of capital can be from yourself.

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines ...

At a time when freelance journalism is increasingly undervalued and underpaid, why not transfer your writing skills to a sector where you can charge what you’re worth and be treated with respect? One ...

The best copywriters write with two things in mind: their audience and the action they want their audience to take. That means great writers adjust their copy for each marketing channel. While many of ...

Yes, artificial intelligence (AI) revolutionizes how businesses approach marketing. No, it hasn’t replaced my staff of 25 human copywriters. Really. As founder and CEO of a copywriting agency, I find ...

What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. At its core the job simply entails creating text that moves readers toward taking an action.