Period product company U by Kotex launched a line of jeans with clear back pockets for showing off maxi pads on Oct. 22, 2024. Called MaxiMalism jeans, they were released in a limited-time, free ...

Sara Jaye/Getty Haley Lu Richardson wears U by Kotex's new MaxiMalism jeans, which feature a transparent back pocket for holding maxi pads More Who says you can't end period stigma in style?