Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

People with Alzheimer's disease clearly have deficits in explicit memory—the type that can be deliberately accessed. But there is good evidence that some implicit memory processes—those "subconscious" ...

Proceedings of the National Academy of Sciences of the United States of America, Vol. 102, No. 4 (Jan. 25, 2005), pp. 1257-1262 (6 pages) We used event-related functional MRI to study awareness of ...

Human brain viewed from below, showing cerebellum (Latin for "little brain") and brainstem. Source: Wikipedia/Public Domain Specific regions of the cerebellum are key to implicit memory and play an ...

We investigated the possibility that implicit memory, like explicit memory, can be disrupted by proactive interference. Participants first viewed a list of words, with nontargets in the first half of ...

This post is in response to Intuition Rules: Why therapists rarely say "Just pull yourself together!" By Jeremy E. Sherman Ph.D., MPP In my last article I argued that intuition is powerful but not ...

Have you ever walked past a spot in town and suddenly felt uncomfortable? Or heard a particular tone of voice that made you unexplainably uneasy, even though the person meant no harm? So many people ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.