They are the measurements many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around since the ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Women often complain about their bras – poor fit, underwire ...

Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. Women often complain about their ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...

Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

The new bra sizing equation. (Not shown.) Jockey has come out with a new way of sizing women…and it’s already gotten some pickup in The New York Times and on the Today show. For anyone who hated ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

They are the measurements that many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around ...