Every digital marketing strategy that you create ultimately revolves around keywords. From content optimization, social media sharing, link building to directly emailing newsletters to the target ...

One might be tempted to think that keyword optimization has lost its relevance with the advent of new technologies and search algorithms. However, keyword optimization remains a crucial aspect of SEO.

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to ...

Whenever the typical person needs to find something on the Web, he or she will almost always go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 ...

Unsure what keywords to optimize for? Use these eight tips to ensure you're targeting the right keywords for your organic and paid search campaigns. Keyword research and targeting have been around as ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. The primary goal of search engine optimization (SEO) is to ...

Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match ...

Download The Ultimate Guide to Press Release SEO: 2016 Edition for practical tips on improving how your releases rank in search engines. The following article is excerpted from the guide. Keywords are ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...