Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

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I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

Korean beauty and makeup is equally popular among millenials and Gen Z. Most of the trends encourage embracing minimal makeup and natural beauty. It’s not just Korean dramas that have taken the world ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

MANILA, Philippines — Korean stars are popular for their au naturel or "no makeup" makeup look. It's a look that has many makeup aficionados trying to achieve or perfect. For South Korean makeup ...

The cosmetics world tends to meet brown eyeshadow with a "meh," but it’s more versatile than one would think. As the Naked palettes testify, brown is so much more than...brown. Living in Korea, I ...

As a makeup addict, I have to confess that I often buy many products that I don’t necessarily need purely because of how adorable the packaging is. Needless to say, with the recent release of the ...

TOKYO -- While Korean-style makeup is booming among young Japanese women amid the so-called third Korean wave, Chinese-style makeup, which features a bolder and more mature look, is also starting to ...