McDonald's seems to be on a roll with its marketing campaigns this summer. And it seems determined for us to see its branding everywhere, even in the most unlikely of objects and accessories. An ...

McDonald's has become adept at using the recognisability of its branding and products. Its minimalist ad campaigns show the power of branding, often using simple shapes and colours that quickly ...

McDonald’s has launched a new campaign celebrating the arrival of international menu items to the UK, one of the first major pieces of work from the brand since new rules around advertising ‘less ...

McDonald's latest collaboration is with British rapper Stormzy, who is the first UK star to get his order on the official McDonald's menu. The campaign aims to highlight that everyone has a personal ...

There are 12 stories total in this collection of toys. Not all of them appear in the initial images and site. Some toys involve building Sonic on a hoverboard, there are sticker sheets, jigsaw puzzles ...

Leo Burnett UK and McDonald's have faced claims of plagiarism from a freelance art director, Zed Anwar, who said the brand's latest out-of-home campaign bears a striking resemblance to work he posted ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

McDonald’s and Leo UK have pulled off their boldest mission yet with ‘World Menu Heist,’ a high-octane, multi-channel campaign that sees eight of the brand’s most-coveted international menu items ...

Inspired by the Christmas favourite, The Grinch Meal will include the brand-new Grinched McShaker Fries, a pair of limited ...