Content marketing is the practice of developing content that, when it hits its mark, turns prospects into customers and customers into fans. But without analytics, you won’t know if your content has ...

Measuring is essential for business success. If you don’t keep an eye on your company’s performance and key marketing metrics, you won’t be able to find the parts of your strategy that need to be ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

Cloud segment to experience the fastest growth, owing to facilitate real business value to organizations through lower expected costs & an improved ability to focus on innovation and differentiation.” ...

Indulge me for a moment while I compare the histories of marketing…and baseball. For most of the history of baseball, players were chosen based on a limited number of basic statistics—batting average, ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Opinions expressed by Entrepreneur contributors are their own. To do online marketing right, you’ve got to buy the right tools. But what tools are the “right tools”? Related: 15 Must-Have Marketing ...