From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

David Chikli is the Co-Founder and CTO of Airfold Inc., focused on building consumer AI products shaped by behavioral insight. Consumer AI is not a technology problem first. It is a behavioral problem ...