PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
Seeking Alpha

Roblox: Overvalued As Gaming Industry Growth Slows And GTA 6 Threatens Market Share

Roblox continues growing at 20-30% despite flat gaming industry growth, with 85.3M daily users and $15.97 average bookings per user. GTA 6 poses a competitive threat with potential user-generated ...
The New York Times

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...
Variety

Could Gen Alpha Save Movie Theaters? New Survey Shows Why ‘Minecraft’ and ‘KPop Demon Hunters’ Had Huge Success With Kids

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...
Hosted on MSN

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...