Boss is teaming up with the NFL and metaverse game developer Gamefam to integrate its products into a Roblox game as the 2023-2024 season kicks into full gear, per information shared with Marketing ...

Brooklyn, New York-based hair care brand Amika has joined the growing community of businesses advertising in gaming spaces. Businesses have increasingly viewed Roblox as an avenue for advertising, ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

Over the last month or so, we’ve written plenty of articles about Roblox Grow A Garden. The reason for that is that the title became a kind of phenomenon that no one saw coming. Instead of it being ...

Jim Welch, Founder & CEO of The Devhouse Agency, joins the DLC Drop Podcast to share his journey from music to gaming, how brands can integrate authentically into video games, and where the future of ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

The Olympics’ ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to ...

NHL Blast, the league’s Roblox experience, has been updated with a 3D visualization of its All-Star Game, according to information shared with Marketing Dive. The NHL claims to be the first ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups. If you have new appointments or transitions in your ...