As business has moved into a tech-heavy global environment, executives have had to adapt and develop solutions to manage large lists of prospects and all of the pertinent data to help drive sales. In ...

SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP Digital CRM offers generous features that will suit smaller companies that are new to CRM software, though some may balk at being locked into just one vendor. SAP Digital CRM (which begins at $23 ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

ORLANDO — Most of us know SAP as one of two things: the technology giant behind the revolutionary platform SAP HANA or the software engine that powers 76 percent of the world’s businesses. And while ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants, needs, ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...