PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

What Is Lead Scoring? A Guide to Score & Grade Leads Easily Your email has been sent Lead scoring is a methodology that assigns numerical scores to individual leads ...