SEATTLE--(BUSINESS WIRE)--Moz, Inc., the leader in search engine optimization technology, today announced the acquisition of Vancouver, Canada-based STAT Search Analytics, the leader in rank tracking ...

In Part 1 of my interview with renowned information architect Lou Rosenfeld, author of Search Analytics for Your Site: Conversations with Your Customers, he defined site search analytics (SSA), ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

As expected, Google has officially launched the Search Console Search Analytics API. You can now get your keyword data through this new API. As we covered last night, Google did officially announce ...

Amid mounting scrutiny from Congress about its relationship with third-party sellers, Amazon unveiled its new search analytics dashboard, which provides merchants enrolled in its Amazon Brand Registry ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Despite Google saying they are not giving webmasters feature snippets analytics, Google did say they will give webmasters analytics on voice search queries related to their own content. Google has ...

What do we want? Access to data and analytics behind voice search! When do we want it? Now! Here are four key reasons why. Most of us already know that voice search is a “thing” and it continues to ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

Overture Services has quietly purchased a Web analytics company in an attempt to help advertisers better understand the value of paid search. Overture auctions off search-result placement to ...