Basic Fun!'s ever popular Mash 'Ems and Hatch 'Ems squishies lines are all the rage right now, and they have an impressive array of new products available that would be perfect for little ones Easter ...

• A DIY set for making more than 1 lb of super stretchy squishy like slime compound with just two ingredients: powder and water. That’s all that’s needed to make the slime – no glue required. • The ...

Michelle Curb’s 7-year-old daughter has a new type of toy she cherishes. Unfortunately for Curb, the toys are tiny, squishy, sticky and tend to multiply exponentially. “They end up in her backpack, ...

Jay Foreman, the chief executive of toymaker Basic Fun, was in a bind over the summer. The end-of-year holiday shopping rush was quickly approaching, but Foreman was struggling to book shipping ...