When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

The company said on Friday that it would start serving ads in the free version of its chatbot over the next several weeks. By Cade Metz Reporting from San Francisco OpenAI is getting ready to serve ...

OpenAI announced on Friday (January 15) that it will begin testing advertisements in its ChatGPT app for some users in the United States. This move marks a significant shift for the company, which ...