TikTok has redefined music discovery, turning short video clips into viral hitmakers and launching unknown artists into stardom overnight. TikTok has become a powerful tool in the evolving terrain of ...

In an era where 15-second clips can catapult unknown artists to global stardom, the music industry is undergoing a seismic shift, often described as the “TikTokification” of music. Eric Azike examines ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

Jacob Seeger is the co-founder of Faceless.video, a SaaS startup transforming how anyone can become a short-form content creator on social media with no video editing experience required. Along with ...

For years, “going viral” has been viewed as the ultimate marketing win—a single piece of content skyrocketing to massive visibility seemingly overnight. However, virality may not always deliver the ...

Apple acquired Shazam nearly seven years ago, and since then the music discovery service has had a number of integrations with Apple Music. The latest: a ‘Viral Chart’ playlist for Apple Music users ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

Explore how live gaming clips in 2026 are transforming short-form gaming content, driving viral gameplay trends, and boosting ...