Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Segmentation is a clearly identifiable trend in communications today. This is unsurprising, because information that is segmented talks directly to an individual’s situation and is a powerful way of ...