Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

Shaquille O’Neal delivered one of the funniest memories of the BIG3 playoffs when he reacted to Dwight Howard’s missed dunk.

Confusion arose earlier this month when the official Hall of Fame presenters list was released and Shaquille O’Neal’s name ...

Former NBA veteran Michael Beasley earned the BIG3's Most Valuable Player Award for the second successive season.

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

In a recent video, former Lakers guard Nick Young publicly called out Patrick Beverley and demanded a one-on-one matchup.

What a start to the BIG3 Playoffs! There were big names and big performances through both semifinal games today, including a trio of 20-point games and two double-doubles.

NBA legend Shaquille O'Neal spends most of his time in Dallas during the offseason and made his way to the BIG3 playoffs on ...

The BIG3 is back with Week 9's action taking place on Saturday at Intuit Dome in Los Angeles.

During the recent BIG3 playoffs—the 3-on-3 basketball league founded by Ice Cube (O’Shea Jackson) and executive Jeff Kwatinetz—Shaquille O’Neal surprised many by ...

This summer, as the Big3 has seemingly hit another peak of popularity, it's abundantly clear that was a missed opportunity by the NBA. In fact, the NBA should probably be thanking the Big3 for ...

Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...