To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the freeway

The backlash in conservative spaces has been swift, with people taking begrudgingly to social media to express their dissatisfaction. This includes Hillsdale College, a conservative Christian school in Michigan, which shared the new restaurant logo next to a controversial photo on X, formerly Twitter.

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.

Cracker Barrel changed its logo for the first time in over 40 years, and some fans aren't happy with the new design. Take a look.