Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Cracker Barrel's new logo led to its stock plunging on Thursday. CBS News' Jericka Duncan reports. During a visit to Taiwan, ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

In case you missed it, Cracker Barrel, the Tennessee-based restaurant chain known for its country store and Southern cooking, ...

The Blaze, a news site followed by a who’s who of MAGA figures, including Georgia Congresswoman Marjorie Taylor Greene and ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and ...

Steak n Shake bashed Cracker Barrel for its logo change. But it shouldn’t come as a surprise. Steak n Shake’s boss has been a ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...