Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the problem. The company sent conservatives into a tailspin after it announced it was simplifying its long-held logo by dropping an image of an old-timer leaning against a wooden barrel.

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo.

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with country music star Jordan Davis and introduces new seasonal menu items. The campaign aims to attract both longtime customers and new diners to the chain's nearly 660 locations across 43 states.

Cracker Barrel's rebrand of the restaurant itself and its logo is causing online backlash, but what was the meaning of the original logo?