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General Motors Ditches Ultium Branding for EVs
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
General Motors Ditches Ultium EV Branding Despite Major Improvement. What Happens Now?
Lessons have been learned, the fixes are in, sales volumes are up, and the Ultium name has been retired, GM leadership proclaims.
6h
on MSN
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
12h
on MSN
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times ...
Green Car Reports
1d
Report: GM pulls the plug on Ultium name
The hardware will remain the same, but GM will erase the Ultium name other than for production operations such as its Ultium ...
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