Read your plan documents to confirm whether the treatment or service is covered. Pay attention to any exclusions or limitations. Deutscher’s plan documents say hearing tests are not covered. But even ...

Here’s why pharma brands should pay attention to GEO, a method to craft content that appears in ChatGPT and other AI models.

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

The first cohort of seniors to have contended — not always enthusiastically — with a digital society has reached the age when cognitive impairment becomes more common.

Merck KGaA agreed to a deal with RNA biotech Skyhawk Therapeutics that could top out at $2 billion. Roche’s Genentech terminated a cell therapy partnership with Adaptive Biotechnologies, ending what ...

The U.S. and European Union announced they reached a trade agreement that would cap tariffs on branded pharmaceuticals at 15%.

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

Medical marketers can import Swoop’s advanced audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

UnitedHealth Group’s multibillion-dollar pharmacy benefit manager, Optum Rx, is suing five Kentucky counties in an attempt to force them out of national opioid litigation against the company.

Novo issues global hiring freeze for non-critical jobs; RFK, Jr. feuds with American Academy of Pediatrics; Why direct-to-consumer sales are unlikely to significantly lower drug costs.

RFK Jr. promised to identify the causes of autism but has eliminated parts of his agency actively investigating them and has cut millions in funding for autism research.

The spot, which prominently utilizes a cover of “Here Comes the Sun” by The Beatles, manages to balance a message of hope with the somber nature of Alzheimer’s.