Despite the limited size of the Amazon Now test, a more expanded rollout, if successful, could pressure DoorDash and Instacart, which rely on membership and delivery fees. Instacart's revenue totaled $3.4 billion last year while DoorDash's revenue was $10.7 billion.

ZDNET's key takeaways Amazon is blocking ChatGPT's AI shopping tools.Links to Amazon pages might not appear in a ChatGPT search.Amazon doesn't want AI bots cutting into its revenue. ChatGPT's new shopping research agent is designed to find and compare products from your favorite online retail stores,

Amazon just cranked up the speed on online shopping with the launch of Amazon Now, a new service designed to drop off essentials in about 30 minutes. It quietly flipped the switch in parts of Seattle and Philadelphia, marking its boldest move yet into the instant-delivery game.

Amazon is rebuilding its store around generative and agentic AI, with its Rufus assistant and visual search tools.

I found the best deals under $20 at Amazon’s Cyber Monday sale, which ends tomorrow at 11:59 p.m. PT. Shoppers can save on the Laneige lip mask, an Apple AirTag, a Hanes sweatshirt, Lego sunflowers, and more from $3.

If you're planning to buy gifts online for Black Friday, watch out for an uptick in scams targeting holiday shoppers.

AI-powered shopping assistants have become a staple in online retail, making shopping easier and more convenient

Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most complete and trusted source of product information.