THE QUEST for straighter hair has moved from the simple mechanics of ironing to chemical relaxing and, most recently, to exotic hybrids from Japan and Brazil. Brazilian keratin treatment, which burst ...

MINNEAPOLIS (WCCO) --Straight, sleek, shiny. That's the promise of a Brazilian Blowout. Trouble is: Some straightening treatments contain formaldehyde. The dangers are great enough, the state health ...

Few other beauty treatments have been as popular in recent times than Brazilian hair straightening, or its more generic term: keratin hair straightening. Essentially what it is: an in-salon paint-on ...

In the last installment of my Brazilian beauty series, I'll leave you with a few products that were recommended to me at the salons I visited on my trip. Getting your hands on them may not be as easy ...

Co-founder and CEO Leila Velez prefers “kinky hair” as the translation, and she insists it’s about capillary structure, not skin color. For 70% of Brazil’s almost 200 million citizens - a big melting ...