Industry leaders bring the natural performance benefits of Merino wool to mountains across North AmericaDenver, CO, Oct. 07, ...

Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

The word “baselayer” used to mean something completely different when I was younger. Bundling up for a hike in the woods or heading out on a run as a teenager, a baselayer was usually an extra T-shirt ...

News flash: It’s winter, aka cold o’clock, and if you like to play in the mountains (like me), chances are you’re bundling up more than usual. A tried-and-true strategy for layering typically involves ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and naturally ...

Smartwool base layers are a must if you live in a cold climate or vacation in snowy destinations. The brand's apparel and accessories are all made of 100 percent sustainably sourced merino wool, which ...

The repurposed yarn is blended with responsibly sourced Merino wool and designed with an elasticized arch and seamless toe for comfort. Credit [Smartwool] Smartwool claims to be one of the first ...

Why isn’t wool top of mind as a year round fabric? Probably because we associate it with big fuzzy socks in the winter or those infamous holiday wool sweaters. But that’s just outdated thinking ...

I loved the look and feel of the Smartwool Smartloft Jacket as soon as I got my hands on it, but it’s one of those products that’s very difficult to accurately categorize. Is it a fleece? No, not ...

DENVER--(BUSINESS WIRE)--Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is ...